It all started in 1980 when founder, Dale Coke, planted a quarter-acre of strawberries on his property in Watsonville, California. Interested in organic farming for its environmental and social impacts, Coke Farm became one of the first CCOF’s certified farms in Central California, fueling a movement that created a higher standard for organic farming. Coke Farm’s organic agriculture is in tune with nature’s processes, avoids adding more toxins to the environment, improves soil health, and provides safe nutritious food for consumers.