Central Coast Creamery owner, Reggie Jones, asked his daughter, Avery Jones, if she wanted to try her hand at artisan cheese making. Soon, they set up a separate creamery to allow Avery to take risks with the cheese, as well as have something to base her recipes on. They called this company Shooting Star Creamery to reflect their belief of “shooting for the stars.” Avery Jones is a college student who has been helping her father make cheese for nearly half of her life. She started making cheese to pay for her college education, and also donates a percent of the profits to veterans and amputees to give back to the community.